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Believe in Fashion Mission Statement

Our mission is to support BRAS Drug Development Program at Princess Margaret Cancer Centre; by raising awareness and funds for anti-cancer drugs; clinical trials, and research needed to advance Personalized Cancer Medicine.

BRAS Drug Development Program

BRAS Drug Development Program at Princess Margaret Cancer Centre, is actively involved in Personalized Cancer Medicine.

Personalized Cancer Medicine aims to provide the most appropriate treatment for each individual patient, based on the microscopic, genetic and other information that can be gathered from a patient, and from his/her cancer. The program conducts many clinical trials of new anticancer drugs, and will play a very important role in Personalized Cancer Medicine. This will provide patients with clinical trial opportunities whose cancers are found to contain genetic changes, which can be blocked by specific drugs.


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Princess Margaret Cancer Centre

The Princess Margaret Cancer Centre has achieved an international reputation as a global leader in the fight against cancer and delivering personalized cancer medicine. The Princess Margaret, one of the top 5 international cancer research centres, is a member of the University Health Network, which also includes Toronto General Hospital, Toronto Western Hospital and Toronto Rehabilitation Institute. All are research hospitals affiliated with the University of Toronto.



The Princess Margaret Cancer Foundation

Working together with health care and research professionals, patients, and the community, The Princess Margaret Cancer Foundation raises over $70 million annually to support breakthrough research and patient care and education programs at The Princess Margaret. In 2012 The Princess Margaret Cancer Foundation embarked on a Billion Dollar Challenge to continue our world-leading efforts to improve the standard of care for cancer patients at The Princess Margaret, across Canada and around the world. This Challenge is a five-year initiative to secure $1 billion to revolutionize cancer care by creating a new gold standard: Personalized Cancer Medicine.

Believe it. By supporting Personalized Cancer Medicine at The Princess Margaret, We Will Conquer Cancer In Our Lifetime.